Work for us

Who we are: NMITE is an innovative new entrant in UK Higher Education in Hereford, with its eyes firmly on regional impact and a global reputation. We have ambitious aims to widen access to higher education, support lifelong learning in technology and engineering, to support industry and transform careers. Supported by the Government, industry, and the engineering profession, we aim to be a game-changer in every facet of our operations and educational programmes.  NMITE’s approach to teaching is highly interactive – we don’t use lectures or traditional exams; we do use challenge-led, industry-linked learning experiences and we are proud advocates of learning by doing.

To thrive in our environment, you’ll need a can-do attitude, a solve-it mindset, the willingness to learn (NMITE is a new provider – on an exciting journey), the ability to work with all our multidisciplinary teams, and we are not going to say no to a good sense of humour when the going gets tough! 

Job Role

The Content & Communications Associate is a highly creative and dynamic professional responsible for supporting the development and execution of impactful marketing, student recruitment, and communication campaigns. This role is pivotal in promoting NMITE to prospective students, key influencers and other stakeholders.

Within this role, you’ll be responsible for developing and delivering content across a wide range of communication channels to deliver on NMITE’s communication goals. 

You'll be at the forefront of our marketing efforts, supporting the development and execution of a comprehensive content marketing strategy that resonates with our target audiences and amplifies our brand's presence across multiple channels. You’ll take a journalistic approach to content generation working closely with internal and external teams to seek out opportunities and generate engaging blog posts, press coverage and multi-channel communications. Your audience-focused mindset and consumer-led approach will enable you to make a real impact across NMITE’s communication channels and contribute considerably to NMITE’s growth.

Main aspects of the role

• You’ll work closely with the Head of Marketing, Communications & Student Recruitment and the rest of the marketing team to create and deliver impactful communications and execute effective marketing campaigns. 
• Working within the remit of the content strategy and alongside the Digital Marketing Manager you’ll plan, create and schedule rich and engaging content across NMITE’s social platforms, including Facebook, Instagram, TikTok and LinkedIn, to align with NMITE’s brand and goals.
• You’ll leverage your design skills to create visually appealing graphics, and multimedia content for NMITE’s platforms (social media, website, and email marketing). You will use tools like Adobe Creative Suite, Canva, and similar design software to develop high-quality visual assets aligning with NMITE’s brand guidelines.
• Utilising your excellent copywriting and editing skills, you’ll write and edit compelling content for our website, third-party platforms, email marketing and social media campaigns tailored to the diverse range of audience's needs and interests.  
• You’ll work with the wider team to plan, shoot, and edit engaging video content for social media channels such as Instagram Reels, TikTok, and YouTube. You’ll be responsible for producing dynamic videos that capture NMITE’s brand messaging and resonate with target audiences.
• Using your adaptable writing skills, you’ll support the coordination of external media relations and internal communications.
• You’ll craft engaging relevant and evergreen blog posts and articles that resonate with our key audiences and draw on trending and timely topics incorporating SEO best practices to maximise engagement.
• You’ll use your creative skills to support the management, production and distribution of email marketing communications to connect with prospective students and other stakeholders.
• Through your journalistic approach to content generation, you’ll leverage social listening and collaborate with students and staff to draw relevant stories and develop compelling narratives for press and social coverage.
• You’ll stay up to date with industry trends and best practices to bring new ideas and strategies to the team
• With your strong attention to detail, you’ll maintain the CRM system to ensure accurate and effective communication with our audience.

Key deliverables

• Work across multiple channels with responsibility in social media, website administration, content development and email marketing.
• Create audience-driven content that enhances social media engagement. You’ll contribute to developing social media strategies by producing images, videos, and graphics that follow platform-specific best practices and trends, particularly focusing on visual storytelling.
• Create and deliver NMITE’s social and video content calendar outlining the themes, key messages, and publication schedule. Align content with the university's strategic goals and audience interests.
• Consistently identify and collate media and engagement opportunities, in line with the content strategy.
• Contribute to the ongoing development of content guidelines and communications strategies.
• Develop compelling and engaging content utilising strong copywriting skills to promote the NMITE brand.
• Use content creation tools (Adobe, Canva etc) to create high-quality content and communications. You’ll stay on top of design and content trends.
• Contribute to evaluation and reporting activities to assess ROI and optimise content performance
• Contribute to delivering successful Open days, applicant events, external events, and Clearing activities.

Qualifications & Experience

Essential 

• Bachelor-level education or equivalent experience – ideally within marketing or communications
• Experience in content creation and copywriting with evidence of contributing to concept and campaign development
• Demonstrable experience using the main social media channels in a marketing context
• Experienced in the utilisation of email marketing tools (e.g. Mailchimp)
• Knowledge and experience of SEO best practices
• Design skills 

Desirable

• Previous use of a CRM system 
• Previous HE experience 

Key Skills and Behaviours

• Demonstrates a creative flair for developing original and engaging content and communications 
• Analytically inclined with knowledge of social scheduling tools and analytics software (e.g. Google Analytics)
• Excellent IT skills, including knowledge of Word, Excel and cloud-based collaboration platforms (e.g. Microsoft Teams/SharePoint). 
• Good project planning and management skills
• Excellent copywriting and oral communication skills
• Ability to work independently as well as in a team, with the agility to support cross-team activity 
• Ability to work under pressure and to tight deadlines. 
• Proactive and motivated with a positive attitude

Our Values & Behaviours: NMITE aims to be a game changer. Its staff must be able to balance the need to create a well-run, self-critical institution where good governance and rigorous quality controls are in place, with the need to test (and push) the boundaries of existing practice to create new approaches to engineering education. The way we work together is crucial to this mission and our values and behaviours must reflect this.

Our values:

• Grit and determination. We will be determined in everything we do, demonstrating the staying power needed to see things through.

• Inclusive. We will respect every individual and every voice will be equally important. We will have a community of students learning with people from a variety of backgrounds and our staff team will be equally diverse.

• Creative and learning. We will test the boundaries of existing practice and find new ways of doing things. We will always seek to justify the “new” in our title. We will try new things with humility, accepting mistakes and learning from them.  We will always seek to learn from experiences by sharing openly what went well and what went wrong.

• Honest. We will always be courteous and respectful but also honest and straightforward when dealing with each other. We will not hide from uncomfortable truths and staff will be provided with the information they seek to do their jobs and to be well informed about our progress.

• Curious. We will encourage scrutiny from each other and welcome questions from any colleagues – whoever they are and whatever their role. Communication will always be assumed to be a two-way process. Colleagues should always ask for information they feel they need that is not being provided and we will always listen to each other.

• Aligned. We will always work to advance the institution’s mission and its core aims, whatever our role. We will challenge work that does not align with our mission. We will work to break down barriers between teams to ensure that more goals are shared and that we succeed together.

Location: Hereford (hybrid working available) 

Our Offer: We offer a competitive salary ranging from £32,897 - £37,111 and a benefits package including:

• Pension scheme 
• Life assurance 
• 30 days holidays (plus Bank Holidays & closure days) plus a day off on your birthday
• Ongoing training & development
• Flexible working arrangements
• Mental Health training for all staff
• Employee Assistance Programme
• Westfield Health & Rewards

To apply 

Please email a full CV and covering letter to vacancies@nmite.ac.uk. Your covering letter should outline how you meet the person specification.  Informal questions about the roles can be addressed to the Director of People & Operations, Samantha Lewis (Samantha.lewis@nmite.ac.uk)

NMITE is committed to promoting a diverse and inclusive community – a place where we can be ourselves and succeed on merit. Whilst all applicants will be judged on merit alone, we particularly welcome applications from groups currently underrepresented in engineering education.

The closing date for completed applications is Friday 8th November 2024. 

Please note that the closing date for applications may be brought forward if we receive a high number of suitable candidates, so early applications are encouraged.